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May 23, 2007

The New York Times reported last week that Forbes, Inc., publishers of American Heritage, has decided to suspend publication of the venerable history magazine. While the magazine isn't exactly struggling--350,000 subscribers is pretty solid in this day and age--Forbes has decided the 50-year old publication is not profitable enough and has suspended it until a buyer can be found. The June-July 2007 issue is in limbo, as are the magazine's staff. The magazine's web site will remain active indefinitely.

I'm surpised and saddened by this news. History does make money. The History Channel is consistently the #2 or #3 most-watched cable channel behind sports networks for men under the age of 40 (academic denegration of it as "The Hitler Channel" notwithstanding). A popular history magazine with a wide enough scope in topic and intellectual honesty should be a money maker.

Oh well, how does that song go? If I had a million dollars...

Posted by David Darlington at May 23, 2007 09:06 AM

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