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January 18, 2007

Consumer-Driven Health Care III

I was once very enthusiastic about the potential of market forces to control the costs of health care in the US, even going so far as to put my money where my mouth is and open an HSA. My enthusiasm has since flagged, though I still recognize that consumer-driven health care has a lot of merits despite its flaws, a case which Jane Galt makes in her excellent series of posts on health care.

Yet nowhere in her sober analysis do I find quite the point that Kevin Drum is making on his latest health care post citing an instance of consumer-driven pricing, which exists in relatively few sectors of medicine, but most notably, as here, in dentistry. He tells the story of a woman without dental insurance dithering over whether to buy $1200 Captek crowns. Ultimately, the office manager dropped the price to $750 in order to make the sale, a process Drum likens to a Turkish Bazaar or a used car dealership.

Now, one could make a valid point about the ability of health care consumers to make informed decisions about the risks and expected value of potential, future problems, but Drum's point seems to be more about the "Ick Factor" at the thought of negotiating over dentistry. "I half expected some closer with a bad suit and blow-dried hair to sail in and start doing a hard sell on the Capteks." Why, it's just unseemly!

I believe there are two factors at work. First, in the modern American economy, bargaining has greatly disappeared at the retail level. We now rely on retailers, like Walmart, to do our bargaining for us, because we trust that they will pass the savings on to us. I'd even be hesitant to haggle at a Farmer's Market, where those prices are now usually given with the imprimatur that only a computer-generated font, as opposed to handwriting, can give. Besides, what are you buying there where a few dollars will bust your budget? Drum was probably shocked at seeing a negotiation at all, regardless of context.

But the context is also important. One isn't supposed to haggle over health care because, at least in a progressive worldview, it is so serious. It's unlike other goods and services because without it, very bad things happen. Bargain-shopping for medical care trivializes the service and, apparently, the pain and suffering consequent to losing the deal. Libertarians frequently rejoin that, no, health care is just like any other service, and we don't place such moral gravity on other essentials like food and clothing.

So here we have a difference in opinion, or a difference in normative assumptions, which are rarely useful to debate. Nonetheless, Kevin Drum writes partially in response to Arnold Kling's latest defense of consumer-driven health care, almost as if to say that Kling does not recognize the horrible dystopia of plaid lab coats into which he is leading us. I have a pretty good idea, though, of what Kling would think of Drum's anecdote, as his co-blogger, Bryan Caplan, has already addressed that very issue:

Today I successfully bargained down my dentist. In the end, I got 20% off the price of a service I really didn't want in the first place. (Why was I there in the first place? The service I didn't want was bundled with one I did).

So why did I bother bargaining? You know the answer: The overpriced service was not covered by insurance.

Kling would probably note that the woman Drum observed did Caplan better by getting 37.5% off her price. Drum would probably note that Caplan's service was apparently just a 'want' not a 'need.' Kling, or any good libertarian, would respond that there are no such things as 'needs,' only 'wants,' and so on in the great battle of worldviews that makes up so much of punditry. Which is a long way of saying that Argument by Ick is not a very fruitful tactic and Galt's post is a more salient critique.

Update: Arnold Kling responds, "Guilty!"

By the way, I went to the dentist yesterday. I didn't bargain with him, but I wanted to mention it since I was feeling left out. Also, he's a great dentist, and if you live near Indianapolis and need one, I highly recommend him.

Posted by Zach Wendling at January 18, 2007 06:12 AM

Comments

Interestingly, health care might be one of the rare marketplaces where the consumer is compelled to spare no penny and spend as much as possible. Especially when the situation is more grave than cosmetic dental caps. If you find out your child has Leukemia, would you haggle over prices? I bet you'd feel you SHOULDN'T haggle over prices when your children are at stake.

Nay, it seems in your best interest to pay any price, or the highest price possible. And in this situation, I'm not sure the free market can ever govern the ever exploding price of health care.

Posted by: george at January 18, 2007 09:25 AM | permalink

Most market advocates would reply that one should be insured only in the cases of cancer or other catastrophic illnesses, a point Kling makes in the article linked above. However, your point about the limited capacity of consumer choices to control the cost of relatively inexpensive care is well taken.

Posted by: Zach Wendling at January 18, 2007 09:29 AM | permalink

Splendid post, Zach.

Posted by: Joshua Claybourn at January 18, 2007 09:32 AM | permalink

I don't see any reason why the truly elective procedures can't and shouldn't remain basically market-driven. But one of the most basic problems with market-driven approaches to medicine is that much more often, the consumer is singularly ill-situated to judge how elective a procedure should be. Deciding on a brand of crowns is one thing; deciding on the appropriate treatment for one's heart disease, quite another. Bargaining only makes any sense at all when there's pretty decent equivalence of information between the two parties, and in a medical setting, the patient typically has almost none of the relevant information. This is also why I, and so many others, dislike bargaining with used car salesman & the like; it's not an ickiness of 'unseemliness', but rather the ick of recognizing that we are doing the economic equivalent of bringing a knife to a gunfight. _That_ is what is so particularly unpleasant about the thought of plaid lab jackets.

Also, we have every reason to think that people will badly underconsume the kind of non-urgent, non-serious medical services (regular checkups, etc.) that help to keep more expensive urgent & serious medical costs down. If we know that people are generally going to make choices that will actually lead to their being more expensive consumers of medical treatment on the whole, then we have every reason to think that market-based approaches will simply fail to bring total costs down. One could still prefer to go marketastic for other reasons (like a basic commitment to libertarian principles, e.g.), but the cost-cutting reason wouldn't be one of them.

A good way to use the market to keep medical costs under control* is to set a decent floor for coverage, and then have insurance companies compete directly for consumer dollars under the constraint of that floor. There's no good way to do this with the current employment-linked system, but in a national mandate system, it would be much more possible.

* = which is not the same as bringing them down, really. I agree with many of the reasons Jane offers for why it's basically impossible to actually bring costs down per se. But the rate of growth can, I think, be curtailed somewhat, and without the negative impact to r&d that Jane is afraid of.

Posted by: philosopher at January 18, 2007 12:24 PM | permalink

one thing that nobody had mentioned when i checked kevin's post (back when it went up) was the possibility of advertising; haggling is an inefficient method of price discrimination (*depending on your definition of efficient, of course), but publicly-advertised prices in a free market for health care might drive down prices whilst avoiding the Ick factor.

Of course, phil, the market-for-lemons problem you point out would still have to be dealt with ...

Posted by: PM at January 18, 2007 05:39 PM | permalink

This strikes me as a pretty important statistic: 80% of the $$$ spent on health care every year covers treatment for 20% of people.

So are we talking about bringing "the marketplace" into the care of the chronically ill, the very sick and the dying, those people who make up that 20%?

And if we're not talking about that, we're just tinkering around the edges.

Posted by: JohnS at January 20, 2007 11:10 AM | permalink

"If I had asked my customers what they wanted, they'd have asked for a faster horse." - His Fordship

Perhaps the biggest problem with health care is that most customers do not know what they need, so the market is easily driven by fads and cons. I'm not saying that the current system is better. However, the consumer can point the finger more easily today, than if he made his own choices.

Posted by: Dave S. at January 20, 2007 07:42 PM | permalink

HSA is working every well for me. You can write it off. you can also keep what you don't use tax free after 65. Expand these plans to everyone!

Posted by: kamla at June 17, 2007 03:20 PM | permalink

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