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September 19, 2005
Limits of Blog Power
ITA friend Peter Daou, a political consultant who headed online rapid response and blog outreach for the Kerry-Edwards campaign, has posted an extended piece on Salon's Daou Report exploring the scope of blog influence. Here's an excerpt:
My challenge [at the Kerry campaign] was to bring the energy, ideas, and attitude of the netroots into the heart of the campaign, and provide tools, information and support to the online community. I ran into two big obstacles, one of which was the tremendous amount of money being raised online.... The second obstacle, and the more serious one, was the unwillingness of Democratic strategists to heed BC04 campaign manager Ken Mehlman's prediction that the party that dominated the Internet would win the election. I had faith in the collective wisdom of the netroots - I believed that if the Kerry campaign truly internalized the confrontational disposition of the netroots, Kerry would win, just as I knew that if Bush channeled the fire of the rightwing blogs, Kerry could lose. And I made my case as forcefully as I could. Many in the campaign understood the new political reality, including John Kerry himself, who was very attentive to what bloggers were saying. But the natural antagonism of the old guard toward the new was an institutional problem and the marginalization of the netroots as a communications force, as well as the hyper-focus on Internet fundraising, hindered the online-offline alliance.
Posted by Joshua Claybourn at September 19, 2005 11:37 AM
Just my unstudied opinion, but I think on the Democratic side, the "netroots" was dominated by Howard Dean supporters. The Kerry campaign never really seemed comfortable with Dean supporters and vice-versa.
Posted by: Doug at September 19, 2005 02:40 PM | permalink
I'm sorry, Josh, but I read that entire essay and thought it was load of rubbish. For example, concerning Paul Hackett's campaign here in Ohio, the top local blogs covering the race were pulling in maybe 200 local visitors a day, if that. A story in the Cincinnati Enquirer probably gets seen by more than 100,000 readers. And the Cincinnati broadcast media market can reach 800,000 or so local viewers and listeners. Even if only half of those readers, listeners and viewers were in the 2nd Congressional District, we're still talking about blogs affecting a couple of hundred votes, and traditional media affecting EVERYONE ELSE.
So Daou complains about Kerry's staff looking at the Internet primarily as a fundraising tool. Well, if you look at the effectiveness of the blogosphere compared to the effectiveness of traditional media, it's not hard to see why they came to that conclusion.
Furthermore, blogosphere ubiquity does not translated into widespread political recognition
without the help of the traditional media. Even now, Paul Hackett's name-ID throughout Ohio is minuscule, and that's why the DSCC is less than enthusiastic about his chances if he runs for the U.S. Senate against Mike DeWine. And so Hackett's chances really depend on using the blogosphere to raise money far more than on motivating potential voters.
(BTW, if Hackett is trying to raise blogosphere money in a crowded 2006 election when there are other, more Kos-friendly candidates also with their electronic hands out, he's going to come up short. Certainly a lot shorter than the more than $3 million DeWine already has on hand.)
So I think Daou has a heightened sense of his own, and the blogosphere's, importance in setting the terms of political debate. Bloggers did not create some sort of "triangulation" that has now somehow completely crippled the Bush White House. As polls have indicated,
conservatives are increasingly angry at Bush for a variety of reasons, and the incompetence of the Katrina relief efforts is only one (and a minor one at that).
Posted by: Michael Meckler at September 22, 2005 02:58 PM | permalink
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