« Clear talk on global warming |
Main
| The Six Nations »
February 17, 2005
Local news coverage lacking?
A study by the USC Annenberg School of Communication found some discouraging data regarding local political news coverage. In the month leading up to the November election, local news stations aired "nearly four-and-a-half times more stories about the presidential campaign than they did stories about all other political races combined." Local stations also devoted eight times more coverage to stories about accidental injuries, and "12 times more coverage to sports and weather, than to coverage of all local races combined."
This leads to the standard chicken and egg problem. Is the lack of local coverage a reflection of consumer interests, or does the media actually cause the lack of local interest? I'm not sure.
Posted by Joshua Claybourn at February 17, 2005 12:04 AM
Does Gannett care about locals or do they care about their bottom line profits? They do have interest in collecting political money for advertising but local races do not raise big bucks. When in doubt, follow the money-Ockham.
Posted by: Anonymous at February 17, 2005 12:19 PM | permalink
Deep Throat, actually. And how many ads did Bush or Kerry buy in, say, Indiana or Texas?
Posted by: Paul at February 17, 2005 03:35 PM | permalink
I imagine they purchased none but, they were not running for local offices either. The level of government that "should" have the most impact on your daily doings is the one who hires the trashman, the school teacher, the policeman, the fireman, the street cleaner, the library clerk, etc. etc.
Posted by: Anonymous at February 17, 2005 03:54 PM | permalink
Uh...okay. So then how does the profit motive explain what's going on? Either the big money explains the big coverage, or else not. And local politicans in some races do spend an awful lot of money--I wonder if the mayoral candidates in Indianapolis next time will spend as much as Bayh and the other guy.
I think there is an economic reason behind the shift, but I think it's a lot more complicated than "local politicians don't buy enough advertising."
Posted by: Paul at February 17, 2005 04:19 PM | permalink
Perhaps the economic reason is that it's a lot cheaper to pay for a small share of a network's national coverage, as opposed to spending the money to cover local races.
Posted by: Tyrone Slothrop at February 17, 2005 05:36 PM | permalink