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February 13, 2005

Air Travel Is a Pain. Why?

Chris Busch remarks upon the singular unpleasantness of modern air travel. I share his pain, although the more I travel, the more I know where to go to relax in each terminal (to a frightening degree, I no longer even think about where I'm going in O'Hare: My feet know where to take me). Chris asks the commercial equivalent of "There Oughta Be a Law:" "Why is service so bad at the gate?"

I'd like to see one of the airlines try an experiment. Let a couple of right brained types redesign the whole gate experience at one or two gates. Get some real furniture. Get gate personnel dressed and behaving like they are having fun. Gate personnel don't issue boarding passes much any more. That function has been largely replaced by computers. Instead of their main focus being to get people on the plane and maintain the required records, make them customer satisfaction agents. Maybe they could wander around the gate area and offer drinks, snacks, even conversation.

Oh yeah, provide some small desk areas with FREE WiFi.

The problem is that all of these initiatives would cost money, and money is one thing the "legacy" carriers do not have. The low-fare airlines may be able to spare the change to upgrade their terminals--but doing so would lower profits per mile flown, thereby hurting their bottom lines. As for WiFi: I suspect, based on my experiences, that airport authorities have weaseled their way into contracts in order to make themselves the only providers of wireless Internet (with the important exception of first-class lounges, which are--I hear--exactly like what Chris is describing).

There may be a different profit opportunity here, namely for the airlines or third-party providers to 'rent' out first-class-quality lounges to people waiting to board their aircraft. That's a possibility here in Dublin, at least, and it may be more common in the future as the intensity of airline competition continues (even the older low-fare carriers in the States are facing competition from younger lines these days).

And speaking of luxuries: A commenter on Chris's site points us to n801dm.com, home of what looks like the best plane short of Air Force One.

Posted by Paul Musgrave at February 13, 2005 06:25 AM

Comments

Forget the drinks, snacks and WiFi. I'd be happy if they just eliminated all the annoyances. I haven't flown in 12 years despite having to make occasional trips to both coasts. I'd rather drive for four days than be abused by the airlines for four hours.

Posted by: Lone Ranger at February 13, 2005 08:03 AM | permalink

I fly once or twice a month on average and that's when I'm trying to avoid it as much as possible. We need to face the fact that stuffing people into aluminum tubes just so that we can claim civilization's X-prize ain't working in the 21st century.

Although it was fun (kinda) while it lasted, the fact is that air travel has been a disappointing, not to mention outrageously expensive, diversion. We don't have the technology nor the energy to make it a going concern (witness the serial bankruptcies of virtually every carrier throughout the history of commercial aviation -- and that's with the massive government subsidies).

It's time to put the vampire's stake in commercial aviation and kill the beast before we throw any more good money after bad.

greg

Posted by: Gregory Travis at February 13, 2005 09:01 AM | permalink

I fly once a month on average and I never really have any issues with it. You just get on, get off, and go about your business. E tickets and automated check in make it so that it's easier and easier, and I always seem to meet interesting people on the planes. I love it.

Posted by: C M at February 13, 2005 11:36 AM | permalink

The reason air travel bites is that customers have made it clear that they prefer low prices to good service. Given a opportunity to fly a slightly-more-expensive airline with better food, more legroom, etc., and Americans will always choose the cheaper one. Except for those who can afford to spring for first class.

I'll agree with Lone Ranger about eliminating annoyances. Why is there an announcement over the loudspeaker every two minutes telling you that unattended baggage will be blown up? or that illegally parked cars will be towed?

Posted by: wahoofive at February 13, 2005 08:29 PM | permalink

Thanks for the mention, Paul.

I think part of the problem is that the airlines see the seats strictly as commodities, and certainly there are people who will make a ticket decision for +/- $5. Assuming that all flyers view flying this way is a mistake I think, especially if the airlines view their best customers through the same lens.

American recently announced they were taking out the extra leg room they had added in coach to get more seats and hopefully more revenue per mile. Maybe it's not too astonishing that the management who have brought them to the brink of bankruptcy would come up with such a decision.

I'm convinced the major problems with the major airlines existed and were fermenting well before 9/11. It's also going to take a huge cultural shift in the companies to make the changes needed to survive and eventually thrive. Do they have the requisite leadership? I doubt it.

Posted by: Chris Busch at February 14, 2005 03:41 PM | permalink

I'm an American living in London, and whenever I have to get to the Continent I fly on Ryanair or EasyJet, the ultra-low-fare carriers. I don't need Wi-Fi and chatty gate agents, because if they were present, my ticket would surely cost more. It's less than an hour at the gate and only a few hours in the air; strip away all but the essentials, give me a low fare, I'll read my book and get to my destination satisfied.

Posted by: Evan at February 14, 2005 08:23 PM | permalink

 
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